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A course by Melissa Geurts
17 years of magazine art direction, translated into something you can actually use.
You know something's off about your content. The headline doesn't quite land. The image feels random. It all looks like everything else.
But you can't name what's wrong — so you can't fix it.
You're not a designer. You never went to art school. But you're responsible for content that needs to actually connect with people.
See like an art director — the relationship between words and images, not just the elements themselves.
Diagnose what's off — know when something's working vs. when it's not, and why.
Write headlines that intrigue — the magazine approach that sounds like a real person, not a formula.
Make words and images partners — not roommates who ignore each other.
Pace and structure for attention — hold people across any platform.
Give feedback that helps — direct yourself and others without "I don't like it."
Work with AI without losing your voice — speed without sounding like everyone else.
→ You create content and know it could be better, but don't know how
→ You've never had formal design training but make visual decisions every day
→ You're tired of everything looking like everything else
→ You want to feel confident about why something works — not just guess
→ 8 modules, 30+ lessons
→ Interactive exercises with every module
→ Frameworks you'll actually use
→ No fluff, no filler
Melissa Geurts Group Executive Creative Director, Good Housekeeping
17 years in magazine publishing. 200+ covers. Thousands of "something's off — but what?" moments solved.
This course is everything I've learned — packaged into something you can actually use.
A course by Melissa Geurts
17 years of magazine art direction, translated into something you can actually use.
You know something's off about your content. The headline doesn't quite land. The image feels random. It all looks like everything else.
But you can't name what's wrong — so you can't fix it.
You're not a designer. You never went to art school. But you're responsible for content that needs to actually connect with people.
See like an art director — the relationship between words and images, not just the elements themselves.
Diagnose what's off — know when something's working vs. when it's not, and why.
Write headlines that intrigue — the magazine approach that sounds like a real person, not a formula.
Make words and images partners — not roommates who ignore each other.
Pace and structure for attention — hold people across any platform.
Give feedback that helps — direct yourself and others without "I don't like it."
Work with AI without losing your voice — speed without sounding like everyone else.
→ You create content and know it could be better, but don't know how
→ You've never had formal design training but make visual decisions every day
→ You're tired of everything looking like everything else
→ You want to feel confident about why something works — not just guess
→ 8 modules, 30+ lessons
→ Interactive exercises with every module
→ Frameworks you'll actually use
→ No fluff, no filler
Melissa Geurts Group Executive Creative Director, Good Housekeeping
17 years in magazine publishing. 200+ covers. Thousands of "something's off — but what?" moments solved.
This course is everything I've learned — packaged into something you can actually use.