The Blue Algorithm
Art with a nervous system
An independent studio and label. Small on purpose. Creative direction, music, and the occasional 2am idea.
In Orbit
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Don't Follow Me I'm Spiraling Hat
Itโs a warning, a statement, and a low-key life motto.
Adjustable back. Unstructured fit. Spiraling optional โ but honestly, likely. -
Music @melissageurts
Music, sound, and emotional architecture.
โ For late-night thinkers, digital ghosts, and people who feel too much. -
The Book of Emotional Species
Field guide
โ A poetic, nonlinear book mapping emotions as creatures, elements, and ecosystems. -
The Feelings Library
Emotional intelligence platform
โ A mobile and web tool designed to help people map, track, and process emotions. -
Melissa Geurts
Creative direction, story systems, and emotional strategy.
โ For founders, studios, and strange tech that needs a soul. -
The Blue Algorithm (Substack)
Substack
โ Longform writing and narrative experiments exploring memory, systems, AI, and the body. -
Joshua Hobson
Systems, care, and operational clarity.
โ For mission-driven orgs, ethical infrastructure, and teams that want their backend to feel human. -
The Ethical Integrity Index (EII)
Certification for ethical digital products.
โ Standards for human-centered technology
Measures how safely and honestly digital experiences treat their users.
Unlike metrics focused on clicks or growth, EII evaluates consent, autonomy, attention, and emotional wellbeing. -
Audio Spells Podcast
Confessions from a confused nervous system.
โ Emotional research in voice form.
Short audio essays about feelings, patterns, and the space between knowing and doing.An experimental format for thinking out loud, gently and honestly.
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Stillware
Soft systems for hard feelings.
โ Emotional data, designed human
A mood-driven emotional operating system for tracking sleep, energy, dreams, and creative rhythm.
Where data feels like memoryโdesigned with care, privacy, and restraint.
Our Work
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Narrative Systems
Brand voice, naming, tonal architecture.
For founders, studios, and weird tech -
Sound & Emotion
Independent music label, sound design, and sonic identity for projects with feeling.
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Books & Storytelling
Books, emotional literacy tools, longform essays. Personal but shareable.
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Creative Strategy
Sometimes you just need someone who sees the whole picture. We help you get clear and make it make sense.
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AI Integration
From speculative tools to functional rituals โ AI woven into the creative process.
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Systems & Care
Client journeys, stakeholder trust, and operational clarity. For teams that want their backend to feel as thoughtful as their brand.
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Ethics & Infrastructure
Advising on frameworks that center people, not red tape. Grounded in lived systems, research, and real-world use.

