Melissa Geurts (headshot):
Melissa Geurts, Group Executive Creative Director at Good Housekeeping and founder of The Blue Algorithm and electronic music artist @melissageurts.

Hi, I’m Melissa Geurts.

I'm the founder of The Blue Algorithm, an independent studio and label. Small on purpose.

For twelve years I was at Good Housekeeping, most recently as Group Executive Creative Director. Before that, Chatelaine and Style at Home. 18 years in magazines, 200+ covers, countless photo shoots. Then I left, bought a 200-year-old house in Greenfield, Massachusetts, and started restoring it. Slowly.

I make music as @melissageurts: dark, glitchy synth-pop for people who feel too much and then pretend they don't. Two albums so far.

The Blue Algorithm is where all of it lives: creative direction for media, lifestyle and tech companies that want it to feel like something, the label, the Audio Spells podcast, and whatever I'm building next.

Say hello: hello@thebluealgorithm.com