What is The Blue Algorithm?

The Blue Algorithm is a creative studio and publishing platform founded by Melissa Geurts. It explores emotional UX, poetic technology, and system-level design through interactive tools, digital rituals, and sensory storytelling.

Who founded The Blue Algorithm?

The Blue Algorithm was founded by Melissa Geurts, a creative executive, emotional systems designer, and award-winning leader in emotional UX and AI-powered storytelling.

What does The Blue Algorithm create?

Projects from The Blue Algorithm include The Feelings Library – an emotional operating system using rituals and somatic design – and System Crash – a glitch-pop album created using AI and memory loops. The studio also publishes research on design, emotion, and creativity.

What is poetic technology?

Poetic technology is the fusion of emotional depth, systems thinking, and emerging creative tools. The Blue Algorithm uses this approach to build emotionally resonant experiences that help people connect with their feelings, bodies, and memories.

What is emotional UX?

Emotional UX is a design philosophy that prioritizes the user's inner experience, supporting emotional expression and regulation. The Blue Algorithm uses this in all its tools to create emotionally intelligent, somatically grounded interfaces.

Can I collaborate with The Blue Algorithm?

Yes. The Blue Algorithm works with collaborators across design, tech, and wellness. You can reach out via hello@thebluealgorithm.com to propose a partnership, residency, or creative commission.

What makes The Blue Algorithm different from other design studios?

The Blue Algorithm combines AI tools, emotional design, creative strategy, and somatic research to build tools that are deeply human. It's not just a studio — it's a creative operating system for the future of feeling.

Where can I learn more about The Blue Algorithm's research?

You can explore ongoing essays and thought experiments on The Blue Algorithm's Substack at thebluealgorithm.substack.com — a space for decoding emotion, design systems, and creative technology in real time.

@melissageurts

Melissa Geurts is a New York City–based artist and creative director making glitch-pop, emotional electronic music, and hybrid storytelling projects under The Blue Algorithm. Her work blends sound, design, and digital experimentation into a world that feels intimate, cinematic, and a little chaotic in the best way.